The company wants to regain its market share, which was previously over 50% and has now dropped to 40%. Buyers have responded enthusiastically to the most recent SUV models, the Brezza and the Grand Vitara. The company’s outstanding bookings for these two SUVs are thought to be worth around Rs 25,000 crore.
Buyers have also responded well to Maruti Suzuki’s 3-row UVs, such the Ertiga and the XL6. Nearly a lakh unfilled bookings for the company are accounted for by these two models. The Grand Vitara and the new Brezza, on the other hand, have more than 1.4 lakh bookings, according to MSIL. The total order book for utility vehicles for the corporation is thought to be around Rs 35,000 crore.